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Promotion & Marketing Tips

🧭 1. Define Your Brand & Audience

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  • Identify who the book is for (age, interests, similar authors they read).

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  • Develop a consistent author brand — tone, visuals, and tagline across social media, website, and book design.

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  • Create an author website (yourname.com or publishing imprint) with newsletter signup and links to buy.

📢 2. Pre-Launch Hype (2–3 months before release)

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  • Build an email list and share sneak peeks, cover reveals, and updates.

 

  • Recruit ARC readers (Advance Review Copies) 

 

  • Tease content on TikTok (BookTok), Instagram Reels, and Facebook Author Groups 

🚀 3. Launch Strategy

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  • Time your Amazon KDP promotions (e.g., $0.99 launch week or Kindle Unlimited inclusion).

 

  • Reach out to book bloggers and BookTubers for reviews or features.

 

  • Run small Amazon Ads or Facebook/Instagram Ads targeting your niche.

 

  • Host a virtual launch party (live Q&A, giveaways, signed copies).

💬 4. Post-Launch Momentum

 

  • Encourage readers to leave reviews (mention it naturally in your end matter or newsletter).

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  • Keep social content consistent — share fan reactions, favorite quotes, and behind-the-scenes insights.

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  • Bundle or cross-promote with other indie authors in your genre.

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  • Join Goodreads groups and Reddit communities related to your book’s themes.

💰 5. Long-Term Growth

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  • Create a series or related short stories to expand your catalog.

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  • Build a reader funnel: Free or discounted short story → newsletter signup → full-price novel.

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  • Attend book fairs, local library readings, or podcast interviews to grow credibility.

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